Art Direction / Set Design

FRAGILE! Merch

Art Director: Anna Zehner

Graphic Design: Anna Zehner

Photographer: Anna Zehner

Set Design: Anna Zehner

Creative Director: CJ Dockery

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Handle with force

A tank marked “FRAGILE” is pushed in the opposite direction—stepped on, worn, worked in. Shot within an industrial set, the piece plays with contradiction: soft vs hard, delicate vs durable, sexy vs utilitarian.

Built for people who are actually on set, it reframes merchandise as something lived in, not just worn.​